Hossa Kylmäluoma

Kylmäluoma is a company specializing in tourism and was also Finland’s first camping area in 1979. We renewed and modernized the company’s look and marketing. The new website and the integrated booking reservation system were harnessed for online visibility and cabin rentals. Kylmäluoma is our long-term customer, for whom we implement various tourism marketing campaigns and marketing measures around the seasons. Marketing targeting, timing and target group communication are important factors in tourism marketing for business success. The challenge is to use the possibilities of different advertising channels as efficiently as possible, which we must respond to especially at the level of tourist areas.

Function Branding

We have operated in Kylmäluoma so-called as a “brand police” and marketing partner. We have been involved in the strategic planning of tourism marketing by developing the area visibility in digital channels and social media.

Social Media

In the tourism industry, high-quality and strategically thought-out visibility of social media plays a very important role. We take care of Hossa-Kylmäluoma’s social media presence as a monthly service on both Facebook and Instagram. The accounts have started to create different content serving nature tourists in accordance with the social media strategy and in line with the company’s graphic look. Outsourcing social media requires trust, which is built along the cooperation with good results. Hossa-Kylmäluoma’s social media accounts have grown by several thousand followers and the level of people commitment has improved considerably. In addition to organic content, current advertising campaigns are also managed in the channels, resulting in even more enhanced website traffic and customer contact through social media.

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Take Contact

SAMMY HYYRYLÄINEN

CREATIVE LEADER

Tel. 044 020 5250